首页|Measuring and managing the effectiveness of personalization
Measuring and managing the effectiveness of personalization
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Specifying an adaptive web site so that visitor experience is personalized based on context is a complex task。 In this paper, we focus on the business manager responsible for an adaptive web site who wishes to measure and manage the effectiveness of personalization。 We show how the essential information critical to these tasks can be captured and linked by mapping business domain facts to discrete integer values。 The advantage of such an approach is twofold。 First, it creates a simple, but generic foundation for specifying personalization in terms familiar and usable by a businessperson。 Second, it establishes a statistical framework in which personalization can be measured and trials performed。
rule engine
Liam Peyton
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S.I.T.E, University of Ottawa, Ottawa, ON Canada
International conference on Electronic commerce
Pittsburgh, PA(US)
Proceedings of the 5th international conference on Electronic commerce