An Empirical Study on Tourism Service Supply Chain: Branding Wuhan as a Tourist Destination

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外文摘要：Supply chain management (SCM) in the manufacturing industry has attracted most researchers’ interest。 However， not many studies are found on the SCM in the tourism industry。 This paper focuses on SCM in the tourism service context。 Through an extensive literature on SCM and service management theories， and a large survey with questionnaires to different levels of the local government， tourism operators and tourists， this paper examines the characteristics of tourists’ destination， identifies and explores the desirability in tourism service supply chains (TSSC) from different perspectives。 Meanwhile， it also provides a systematic and theoretical review of economics and complexity scientific studies for the philosophy and framework of desirability in building the tourists’ destination。 This research on TSSC is expected to provide some valuable insights into the service supply chain to the academia and to the practitioners in tourism and hospitality industry。

外文关键词：

Tourism SCMDesirabilityEmpirical study

作者：

Xueyuan Liu、Wei Zhang、Xianming Wu、Biao Zhang、Peter Luk

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作者单位：

Economics and Management School Wuhan University, Wuhan, Hubei, China

Faculty of Management, Laurentian University, Canada

会议名称：

The Third International Conference on Operations and Supply Chain Management(第三届运营与供应链管理国际会议）论文集

会议地点：

Wuhan(CN);Wuhan(CN)

会议母体文献：

Proceedings of the Third international conference on operations and supply chain management

页码：

493-497

出版时间：

2009