Study on Framework of Customer Classification in Air Cargo

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原文链接

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外文摘要：The scientific customer classification method and the rational classification can reduce the cost and get potential markets。 This paper makes an analysis of customers of the air cargo from two aspects of current value and value-added value， The framework of the customer classification method can be divided into four levels respectively， the goal level， the code level， the result level and the program level， and then the paper puts forward the appropriate marketing strategies in accordance with different segmenting results。

外文关键词：

Air cargoFrameworkBusiness intelligence

作者：

LI Cheng、LI Zhizhong、LIN Yan、WU Jing

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作者单位：

Shanghai University of Engineering Science, Shanghai, P.R.China 201620 Donghua University, Shanghai, P.R.China 201620

Shanghai University of Engineering Science, Shanghai, P.R.China 201620

会议名称：

International conference on product innovation management;ICPIM2010

会议地点：

Wuhan(CN);Wuhan(CN)

会议母体文献：

Proceedings of the 5th international conference on product innovation management.;vol. 2.

页码：

p.982-985

出版时间：

2010