首页|Who will Share Negative Information in Microblogging? The Moderating Role of Personalities

Who will Share Negative Information in Microblogging? The Moderating Role of Personalities

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Being beneficial by microblogging use, companies or organizations begin to realize that the dark-side of microblogging - reputational risk, which is originated from the quick dissemination of negative information。 Understanding what factors drive users to spread or share negative information in the microblogging is a first step to further understand the reputation risks for organizations。 By reviewing previous negative WOM studies and five factor theory, we propose two predictors of negative sharing behavior (i。e。, negative emotions and altruism) in the context of microblogging and five personalities (i。e。, extraversion, neuroticism, conscientiousness, agreeableness, and openness to experience) which will play moderating roles between predictors and sharing behavior。 We plan to conduct an online scenario-based survey to test our proposed model。

Negative information sharingModerating EffectsNegative emotionsAltruismPersonalities

Chunxiao YIN、Libo Ivy LIU、Lili LIU

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USTC-CityU Joint Advanced Research Center

City University of Hong Kong

Americas conference on information systems

Savannah, GA(US)

20th Americas conference on information systems: Smart sustainability: the information systems opportunity

3390-3400

2014