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Study on Marketing Management of Sports Tourism in Colleges
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Refer to the related literature of sports operation and management, combine with the characteristicsof sports tourism, fully consider the actual situation, the external environment and many other factors indepartment of sports tourism management of Zhengzhou University, use literature, experiments and other study methods, analyze the marketing management system of sports tourism in colleges. Marketingmanagement strategies of sports tourism in colleges include:three areas of regulation of marketing processes,establishment of organizational management department and determination of marketing channels. Regulationof marketing system can take "right place, right time" other factors into account, the establishment oforganizational management structure can be set according to the actual situation of sports tourism,determination of marketing channels can choose according to fitness entertainment market demands indifferent cities.
Hao YIN
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Physical Education College, Zhengzhou University, Zhengzhou, China
colleges sports tourism organization and management