查看更多>>摘要：The purpose of this research work is to investigate consumer behaviour towards continuance use of m-shopping applications. The current research comprises sample of 401 users working in education sector. The research model is evaluated by applying structural equation modelling. Findings revealed that expectation confirmation theory, brand-awareness facets and flow theory are positively associated to user satisfaction. Similarly, the user satisfaction is positively associated to the continuance intention to use m-shopping apps. This research has revealed substantial explanatory power of 82.6% towards continue use of m-shopping applications. Furthermore, analysis of the importance performance matrix shows that satisfaction and expectation-confirmation are the most essential elements in determining user intentions to continue using m-shopping apps. This research is unique as it combines factors underpinned flow theory, brand facets and expectation confirmation model to investigate user continuance behaviour to use m-shopping apps.
Rita MarquesBruno HenriquesMiguel Mira da SilvaDaniel Goncalves...
25-45页
查看更多>>摘要：Time reporting is an essential process for companies, but often employees fail to timely report the time they spent working on different tasks. To address this problem, we propose an extension of an already existent solution to gamify software development practitioners' work to make the time reporting task more engaging for employees. This solution was built upon the Jira core mechanism for time tracking and evaluated with a team of five employees in a Portuguese small consultancy group. Results showed meaningful improvements in this team's practices, particularly for one employee, but these changes must be validated with the team to understand if they occurred due to the gamification solution or due to other external factors. In the future, the solution will be improved based on these findings and evaluated with the same and other teams.
Ali Zakanya Farhan Al-QuranAli Bani-KhaledMohammed Mousa Salem EldahamshehHanan Mohammad Ali Almomani...
46-64页
查看更多>>摘要：The aim of the study is to determine the impact of digital inbound marketing on digital performance marketing. Digital inbound marketing was conceptualised in terms of digital content marketing, search engine marketing and social media marketing. Data were collected using a questionnaire distributed to a convenience sample of online customers. IBM SPSS 25.0 AMOS 22.0 software was used to perform data analysis. The results pointed out that there were significant effects of the three components of digital inbound marketing on digital performance marketing. In conclusion, for organisations to boost their digital marketing performance, an integrated use of digital inbound marketing components should be followed. Results were discussed, implications were highlighted and recommendations were suggested.
Renato Lopes da CostaRui GoncalvesBruno FachadaLeandro Pereira...
65-93页
查看更多>>摘要：This study investigates how artificial intelligence, its characteristics, features and limitations enhance customer segmentation. All these aspects were analysed through literature review and were further developed by two methodologies: online questionnaire and interviews. The online questionnaire concluded that, while artificial intelligence's characteristics and impacts positively influence its implementation in customer segmentation, this type of technology still has limitations that could constitute an obstacle. Regarding the interviews, the main insight was that artificial intelligence is still only perceived as a support in decision making, thus, dependent on humans. However, many employees still look at these technologies as a threat to their workplace, which can lead to resistance in their implementation and incur on unnecessary costs for organisations.
查看更多>>摘要：COVID-19's impact on human health monitoring via a digital medium system is an essential process in every hospital, public area, and human civilisation scenario to combat the COVID-19 pandemic. However, diagnosing an infected individual is problematic, as some people present no symptoms but are infected with COVID-19. Identification gets more complex when an individual has a high level of immunity but is infected with COVID-19. This issue has significant effects for the elderly and those suffering from deadly conditions such as diabetes, cancer, and thyroid. This study presents a procedure and a patient detection architect for a digital medium system that would connect health workers and citizens and aid in protecting patients, ourselves, our families, society, and the community.
查看更多>>摘要：The discussion around the top management team (TMT) as to whether or not it affects the financial performance (FP) of the firm is ongoing in literature albeit the findings are mixed. Hence, this study is motivated by the need to examine the TMT-FP relationship in the context of listed firms in Oman and Saudi Arabia. The study also aims to test remuneration in light of its moderating effect on the above relationship. Data was collected from the companies' annual report for the years from 2014 to 2019, and was analysed with the help of ordinary least squares (OLS). The findings showed that TMT experience in accounting and finance positively and significantly. Remuneration was also found to have a moderating positive effect on the relationship between professional certificate of TMT and FP. The findings further indicated that remuneration positively and significantly moderated the relationship between TMT foreign member and FP. Further test found TMTSCORE positively associated with performance.
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