查看更多>>摘要：Introduction: Efficient and effective business communication depends on appropriate communication adjustments that are at the core of communication accommodation theory. This theory has been used to explore the role of communication accommodation in driving business performance and organizational success. However, there has been no systematic survey of linguistic accommodation in business communication. Research questions: 1. What are general characteristics of studies on the impact of linguistic accommodation in business communication? 2. What are the foci of linguistic accommodation in business communication? 3. What are the contexts, participants (actors and targets), transactional goals, and relational goals of linguistic accommodation in business communication? Methodology: We conducted an integrative literature review based on journal articles from the database Web of Science Core Collection. After retrieving 32 articles corresponding to our research purpose, we conducted a qualitative content analysis to describe general characteristics of these articles and identify foci of linguistic accommodation, contexts, participants (actors and targets), transactional goals, and relational goals of linguistic accommodation. Results and conclusions: In both external and internal business communication, actors tend to accommodate or nonaccommodate targets by choosing different languages and communication styles on different linguistic levels based on their language proficiency. We found that linguistic accommodation generally has a positive impact on transactional goals (such as service quality perceptions, negotiation effectiveness, and group performance) and relational goals (such as brand trust, consumer engagement, and cooperation intentions). This review may help business professionals adopt appropriate linguistic accommodation strategies to achieve transactional or relational goals, and aid teachers of business communication in developing students’ accommodation competence.
查看更多>>摘要：Introduction: This article provides a critical interface analysis of the US Citizenship and Immigration Services (USCIS) website to reveal how systemic oppressions embedded in governmental websites create injustice among minoritized communities. Literature review: We situate this research within the existing scholarship about the multilingual user interface, usability studies, and the issues of linguistic social justice as it intersects with technical and professional communication. Research questions: 1. How does the USCIS website's content cater to diverse immigrant populations in terms of usability, specifically considering Web Content Accessibility Guidelines (WCAG) for accessible websites? 2. From a user-experience perspective, are the USCIS website navigation tools obtrusive in presenting information? Are there issues of power and privilege through the inclusion/exclusion of certain voices? 3. What ideological and cultural assumptions does its interface design impart to diverse website users through its tools, content organization logic, and visual style? Research method: Working under the critical interface analysis framework and adopting a walkthrough approach, we analyze the official website of the USCIS. Results/discussion: The USCIS website prioritizes English or Spanish proficiency, potentially excluding users with other diverse language backgrounds. First-time users lack immediate access to essential features, and the site overlooks the needs of its diverse immigrant population, with limited language options, multimedia resources, and occasional discrepancies in content. Using terms like “alien” contradicts the inclusive image the US aims for. The Multilingual Resource Center faces document translation shortages, contributing to a potential digital divide. Inclusive design choices are crucial for creating a welcoming environment and addressing these concerns. Conclusion: These findings have implications for understanding the rhetorics of immigration policy, power, identity, and government perceptions.
查看更多>>摘要：Background: Technical communication job advertisements can indicate current and future trends for pedagogy and practice, and for the development of the profession. Literature review: Although recent research has explored US technical communication job ads, no study to date has examined advertisements specifically for technical writer roles based in the UK. The unique academic and industrial context in the UK warrants such a study. Research questions: 1. What role do educational qualifications play in the UK technical communication job market? 2. What skills and competencies do employers see as part of technical communication roles in the UK job market? 3. What are the sectors in which technical communicators are employed in the UK? Methodology: This study involves a quantitative and qualitative analysis of job advertisements collected over a one-week period from LinkedIn and Indeed, and two prominent job search aggregator platforms in the UK. Results/discussion: Despite the absence of formal third-level technical communication academic programs in the UK, the terms “technical writer” and “technical author” are prominent in the job market. Where educational requirements are included in advertisements, these tend to be domain-specific. Software development is the leading employment sector, with available jobs distributed across a range of additional sectors. Personal characteristics and competencies required are broadly in line with previous research. Conclusion: Our findings suggest key competencies associated with the specific job title “technical writer/author.” They are a springboard for further qualitative research—e.g., using interviews—to explore the profiles and boundaries in technical communication in the UK. A mixed-methods study that includes job ads, questionnaires, and in-person observations would enable further classification of technical communication roles.
查看更多>>摘要：Background: Corporations are increasingly leveraging social media to communicate their corporate social responsibility (CSR) practices and corporate ability (CA) messages. Concurrently, the overseas expansion of Chinese corporations is significantly affecting global environmental sustainability and CSR practices. Literature review: Drawing upon the conceptual framework of stakeholder engagement proposed by Kujala et al., this study measures the engagement effects of specific CSR/CA topics communicated by Chinese corporations on Facebook. Although previous research has compared the effectiveness of CSR and CA topics, it has resulted in a lack of consistent findings on which specific CSR/CA topics spark more responses from stakeholders. Research questions: 1. Which CSR/CA topics are likely to generate the higher amount of public engagement (measured by the count of likes, shares, and comments) on social media? 2. Which CSR/CA topics are likely to elicit comments with the most positive tone on social media? 3. Does the tone of corporate posts correlate with that of the public comments that they evoke? Research methodology: Using content and sentiment analysis, this study examined 11,628 corporate posts and 235,976 fan comments on the Facebook accounts of 34 large Chinese corporations to investigate the influence of message topics and emotions on public responses. Results: The results indicated that CA topics elicited more responses than CSR topics did, but public comments on the latter were more favorable. Among the CSR topics, “public health commitment” generated the most responses, and “supporting cultural/sport events” received the most favorable comments. “Industry leadership” generated more favorable comments than other CA topics did. Overall, topics differed significantly in terms of the number of responses and the tone of comments that they yielded. The tone of CSR posts was positively correlated with the tone of the ensuing public comments, but such a relationship was not observed with CA posts. Conclusion: Corporations should constantly scrutinize stakeholder responses to different topics posted on their social media accounts and adjust topic proportions accordingly to optimize communication outcomes. Scholars can enrich theories of Western roots through Eastern perspectives by studying how Chinese corporations communicate messages globally.
查看更多>>摘要：Background: Professional communication researchers have engaged communities through community research and interventions, such as town halls, charettes, and participatory design work. Such interventions rely on community members who are willing to get involved, voicing their perspectives, and engaging in productive dialogue. Yet, some communities do not have these precursor conditions for intervention: they face significant social barriers that make such interventions unlikely to succeed. In an interview- and document-based study, we examine the social barriers described by interviewees in “Permia,” a small town in the Texas Permian Basin region. In contrast to the five other communities we studied, Permia participants demonstrate little readiness to engage in community dialogue. We explore how Permia interviewees made sense of unwillingness to participate in its public life, how their understandings contrasted with the other communities we investigated, and how this research might guide professional communicators as they plan future community-based interventions. Literature review: We review the professional communication research on community interventions as well as relevant sociological literature on boomtowns. Research questions: 1. How do community leaders understand their community heritage as constraining or enabling development? 2. Where do community leaders and members see potential for change and growth in community development? Where do they see barriers, threats, and hard choices? 3. How do community leaders describe the relations among community development stakeholders? How do they describe expectations and trust among them on interpersonal, intergroup, and interorganizational levels? Research methodology: We collected documents and statistics about six small Texas towns, then interviewed community leaders about the towns’ advantages and challenges. Based on those interviews, we collected further documents. We analyzed the data using deductive and inductive coding, as well as narrative analysis. Results/discussion: Through coding, we determined that interviewees saw Permia's residents as unwilling to engage in deliberations in traditional forums such as city council meetings, and that their explanations for this unwillingness fell into three categories of barriers: distrust of institutions, dwindling personal ties, and lack of moral expectations for residents to engage in community dialogue. These three categories contrast with the other communities we studied. Through narrative analysis, we identify stories that were told by the interviewees to explain how these barriers developed in Permia. Conclusion: We conclude by discussing how professional communicators might survey barriers to community dialogue. Such surveys can help professional communicators choose a pathway for intervention in their community projects.
NETL
NSTL
IEEE