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WSEAS Transactions on Business and Economics
World Scientific and Engineering Academy and Society (WSEAS)
WSEAS Transactions on Business and Economics

World Scientific and Engineering Academy and Society (WSEAS)

1109-9526

WSEAS Transactions on Business and Economics/Journal WSEAS Transactions on Business and Economics
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    The effect of social media marketing compared to traditional marketing on sales: A study of enterprises in Kosovo

    GONXHE BEQIRIKRESHNIK BELLO
    9页
    查看更多>>摘要:The aim of this paper is to analyse whether there is an impact of some key marketing components, in particular the advertising, promotion, public relations, campaigns, and consumer services on enterprise sales, before and after applying social media tools and techniques. The methodology used in this paper is based on statistical primary data analysis procedure. The data was gathered through structured questionnaires, conducted mainly in marketing department with key marketing management representatives, in 120 enterprises in Kosovo. The sampling was based on the deliberating techniques. In order to test the main hypothesis of the research, whether there was a specific change in the sales of the enterprise, before and after applying social media marketing tools and techniques, a variance coefficient analysis was performed using in specific paired sample t-test analysis through SPSS. The data shows that in all cases, the results of the paired sample t-test were statistically significant. Moreover, there was a significant average difference between each paired group. In all cases, the means of the groups paired through this research from advertising, promotion, public relations, campaigns, consumer services, the sales were higher in social media contest compared to traditional contest.

    The role of Fintech firms in contemporary financial sector development

    INESE MAVLUTOVATATJANA VOLKOVAAIVARS SPILBERGSANDRIS NATRINS...
    13页
    查看更多>>摘要:The development of new technologies provided by Information and communication technologies, robotics, artificial intelligence and their application have an essential influence on the business model of the financial sector companies. Changes are taking place through a variety of technology processes in different industries of the financial sector such as payment systems (including cryptocurrencies, smart chaining), customer acquisition and management, crowdfunding, P2P lending. The aim of the research is to study the role of Fintech firms in the changes in the financial sector landscape, as well dynamics of changes in investments in Fintech by regions and by segments. This study provides empirical evidence on the development of alternative financial services and their role in the development of the financial sector. Based on the research results there is strong evidence about statistically significant difference between investments allocated to Fintech firms by regions and vintage. There have been changes in the regional distribution of investment, with North America (85-90%) dominating in the first years of the decade, and Asia and the Pacific accounting for more than a third and Europe for more than 20% of total investment in recent years. Contemporary statistics data analysis also indicates different trends in investments in various Fintech segments by years.

    Applying Fuzzy Logic to Modeling Economic Emergence

    MYKHAYLO VOYNARENKOVIACHESLAV DZHEDZHULAVIKTORIYA HUROCHKINAIRYNA YEPIFANOVA...
    10页
    查看更多>>摘要:Modeling of financial, socioeconomic and integration indicators of fishing enterprises in conditions of uncertainty and constant transformation requires the development of an economic and mathematical model for studying the emergent state, which would be based on a set of main factors of influence of qualitative and quantitative characteristics of the dynamics of functioning. To create an expert modeling system for multi factorial analysis of the processes of functioning and management decisions of industrial enterprises, a mathematical apparatus based on the theory of fuzzy logic and a linguistic variable was used. This economic and mathematical method is a computer of mathematical algorithms, models and formalized methods and is based on the stagnation of expert linguistic information for predicting indicators of development or decline in order to form the basic mechanism for detecting latent properties of an emergent state. To develop an economic and mathematical model expert assessments and the results of analytical and experimental scientific studies of a qualitative and quantitative nature are used. Fuzzy logic modeling allows you to combine quantitative and qualitative factors and allows you to identify latent signals of emergent properties and determine the level of emergent state of industrial enterprises.

    The Role of Forensic Accounting Techniques in Reducing Cloud Based Accounting Risks in the Jordanian Five Stars Hotels

    Firas Hashem
    10页
    查看更多>>摘要:The current study investigated the role of forensic accounting techniques in reducing Cloud Based Accounting risks in the Jordanian five stars hotels. The study population consisted of all accountants in Jordanian five stars hotels. Five stars hotels accountants located in Amman the capital were selected subjects. The total is (170) accountants. A random sample amounting 118 accountants were selected. 118 questionnaires were distributed and 96ones were collected. The study concluded that: There is a significant role of Forensic Accounting Techniques ((FPDDS), (FAIIS), (LMAS), (CARDR)) in reducing Cloud Based Accounting risks in the Jordanian five stars hotels. Despite the fact that nature of computer crime is increasing daily, so there is a need for different types of efforts, to be made on all levels of cloud investigations. And in the same time all legislations and codification related to computer crimes must be updated and reviewed from time to time to keep up with emerging technology.

    Toward the Digitalisation of the Organisational Learning Capability to Enhance Organisational Performance

    MOHAMED ALKARAEENAHMED AL-ASHAAB
    11页
    查看更多>>摘要:Public organisations provide training to enhance their employee's capabilities to provide better services. Public organisations use different learning methods to enhance their employee's skills and service offering. Therefore, public organisations are considering different learning programmes such as classroom training, coaching, mentoring etc. For the organisations to be effective in providing the learning programs to their employees, there is a need to have an approach to support these efforts. This study suggests that Organisational Learning Capability (OLC) is the right approach to do that. This is because OLC facilitates the learning process. The study proposes an OLC model consists of the key elements that represent the definition of OLC; these are the learning processes, enablers, influential factors. This paper explores how organisations can bridge the gap between investments in learning initiatives and improvement in service provision in public organisations. The context of this study is the creation of a set of learning and development programs in the public services organisations. The top OLC model helps to define all other learning programmes where the coaching learning program is presented in this paper.

    A Study on Information Technology Freelancer Matching with Exploiting Blockchain in Gig Economy

    JINHO LIMKWANSIK NASEUNGCHEON KIM
    7页
    查看更多>>摘要:In this paper, we propose a freelancer matching of a recommended recruitment system in a situation in which the freelance type employment market defined by peer-to-peer transactions, mutual evaluation of freelancers and clients, time flexibility of service providers, and the use of service providers' tools and assets are expanding. In order to increase the reliability and accuracy of recommendation through reputation, we propose a reputation ranking technique for reputation system, which is a kind of personalized recommendation system, based on the blockchain technology. We propose a reputation system model suitable for recruitment matching service. We have aims to study the method of implicitly extracting user reputation information based on two factors suitable for word of mouth among information source reliability factors. In other words, this paper defines a method for automatically extracting two reliability factors of freelancers from past reputation information, and proposes a method for effectively predicting freelancer applicant' reputation information using only the information of high-reliability evaluators.

    Examining the Efficiency of Current International Economic Sanctions Concerning Iran

    FLAVIUS CABA-MARIA
    10页
    查看更多>>摘要:The study approaches the economic sanctions imposed on Iran. It comprises a history of sanctions, reviewing their typologies and application while focusing on the sanctions the United States enacted against Iran. In July 2015 a deal was struck, with the commitment of Iran to reduce significantly its advances in the nuclear programme in exchange for appeasement of the comprehensive sanctions regime. Nonetheless, the Trump administration proceeded to unilateral withdrawal from the deal in May 2018, thus extending the imposition of sanctions to a higher degree. As such, the paper tackles a long-standing dilemma whether sanctions do alter political responses and if so, their efficiency, based upon several factors regarded as important for the evaluation.

    Comparative Analyze of the Traditional and Islamic Banking Impacts on Poverty

    GULALIYEV MAYISGGURBANOVA TUNZALE TMAMMADOVA GULTEKIN GTAGIYEVA NIGAR S...
    13页
    查看更多>>摘要:The paper examines comparatively the impact of the financial system development on the poverty rate in three countries, in Azerbaijan, Turkey, and Iran. The authors have calculated aggregately all four aspects of financial development by developing four new indices. The effects of these indicators on poverty, as well as the effects of the annual change of these indicators on the annual change in the poverty rate, were analyzed by the OLS method. The econometric analysis used to check the stationarity of the time series, the cointegration method, and the ADF test. The main result is that the financial system has a weak effect on poverty in Azerbaijan, where traditional banking is fully implemented, and in Turkey, where Islamic banking is partially implemented. However, in Iran, where only Islamic banking is practiced, the indices of the financial system's efficiency and stability have a strong negative impact on poverty.

    Gender Differences in Academic Performance and Industry Relevance: a Study of a Nigerian Private University Graduates

    TAYO O. GEORGEMOFOLUWAKE P. AJAYIOLAWALE Y. OLONADETEMILORUN OLANIPEKUN...
    9页
    查看更多>>摘要:This article examines the linkage between university education, academic performance, and industry relevance among graduates of a Nigerian Private University in Ogun State, Southwest, Nigeria. Multiple research methods, including existing records from secondary sources and In-depth interviews, were used for the primary data collection. Existing record on students' academic performance obtained from the University's Center for Systems and Information (CSIS) for all academic programs in the two colleges sampled: College of Development Studies (CDS) and College of Science and Technology (CST) in the University was complemented by In-depth interviews of academic advisers and heads of department across the programs in addition to the data from the University's Alumni office on present places of employment of the graduates within the stipulated period (2006-2018). The study found that the female graduates' excellent academic performance across various programs did not reflect in industry relevance in terms of visibility in the economy's critical formal sectors compared to their male counterparts. The study recommends the need for female graduates' urgent pragmatic steps to maximize the benefits of career opportunities by translating the same into paid employment.

    The Impact of Anxiety on Perceptions during the Lockdown of COVID-19

    REJLA BOZDO
    7页
    查看更多>>摘要:The world faced a new way of organizing everyday life in many countries during 2019. Lockdowns applied in many societies. People adopted a "new way" of living called "the new normal". The tense days spent under the virus threat made people experience changes in their daily lives, plus it forced them into behaving differently than before when the fear of any pandemic was almost nonexistent. This research was conducted during the days of lockdown and it indicates the feelings people experienced during the conditions of lockdown, in particular: on the magnitude of anxiety they felt, how anxiety may have affected perceptions and behaviors related to economy; furthermore, on the perceptions of economic crisis. Also gender differences were tested regarding the above. An online survey was conducted in Albania from March 22nd to April 4th, 2020, during the lockdown period of COVID-19. Since the 9th of March 2020, the Albanian government started issuing the anti-COVID-19 measures that were toughened later in the following weeks of March and April. The education institutions were closed and other public and private services were limited. The government issued a strict curfew allowing people to go out in limited hours, in some days up to one hour. Some weekends the curfew lasted for 24-48 hours in isolation where citizens were prohibited to walk outside of their homes. Transportation was limited to the employee shuttles and distribution transportation services only. Private cars were not allowed for many weeks. Physical stores were closed; only those selling food could open for limited hours. 1205 respondents participated in this online survey, from which 1061 valid questionnaires were analyzed, in a sample of 66.2% female and 33.8% male, providing data regarding their feelings during quarantine, their decisions related to future spending and how they perceived the future economic situation. The aim is to investigate the relation between anxiety and economic crises perceptions, the levels of anxiety and decision-makings on future spending and if there is any variance affected by gender, in order to have an outcome on the assumption that anxiety feelings may affect peoples' behavior as consumers. The results of this research show that there are differences between male and female groups on the levels of anxiety experienced during the lockdown and on the level of perception of future economic crisis, but there is no difference between gender groups regarding the decision in reducing future spending. Another finding from this research is that people experiencing high levels of anxiety, were more likely to lessen their future expenses. Also, there is a significant relationship between anxiety and the level of perception on the fear of future economic crisis in the country. People with high levels of anxiety, perceive a higher level of crisis. There is a significant relationship between anxiety and decision-making of reducing the future spending. People with high levels of anxiety, have higher levels of reduction of future spending. The decreasing of future spending is related more to the perception of future economic crisis than to feelings of anxiety.