查看更多>>摘要：In the new digitalized era, seller and buyer interact at the market space whereby the market space is provided on a different digital platform. Gradually, consumers are transforming into e-consumers. The COVID-19 pandemic has changed consumers' purchasing patterns. During the lockdown, e-commerce firms expanded at a breakneck rate. It becomes crucial for e-commerce companies to analyze the buying behaviour pattern of e-consumers during this phase. So, a study is needed to analyze the changing buying behaviour of consumers towards online shopping. A structured questionnaire was designed to collect the data from 400 respondents. SPSS 20 and AMOS 20 were further used for the analysis of data. Findings indicate important antecedents of the buying behaviour pattern of e-consumers. The proposed model represents the buying behaviour pattern of e-consumers during the COVID-19 pandemic, which may help e-commerce companies to acquire new consumers and retain the existing ones.
查看更多>>摘要：The study aims to examine the effects of interactivity on users’ adoption intention via perceived consumption values in the bookkeeping application context after post-pandemic. The study also investigates the moderating effect of users’ involvement on the association between interactivity and perceived values. Data were collected using online survey from 276 SMEs in India. The results indicated that application interactivity enhances users’ perceived consumption values (functional, emotional, social, conditional, and epistemic), in turn adoption intention. Moreover, users’ involvement positively moderates that association between application interactivity and consumption values. The findings of the study suggest bookkeeping application service providers that which specific interactivity features they should emphasize for enhancing users’ adoption intention. The study enriches interactivity, consumption values, and users’ behavioural intention literature.
查看更多>>摘要：The objective of this research is to explore the determinants impacting the Indian consumers' continuance intention (CI) to use food delivery apps (FDA) during the COVID-19 pandemic. The study develops a conceptual framework which integrates technology acceptance model (TAM) and expectation confirmation model (ECM), with fear of coronavirus (FOC) and health anxiety (HA). The survey responses of 598 FDA users during the COVID-19 pandemic period in India were examined using PLS-SEM approach. The findings reveal that FOC is the most significant determinant, and HA, satisfaction (SAT), perceived usefulness (PU), perceived ease of use (PEOU), and confirmation (CON) have significant impact (directly/indirectly) on users' CI to use FDAs at the time of coronavirus pandemic. The new normal, which includes social distancing, self-protection, etc., has created new buying habits. The policymakers, start-ups, etc. can gain considerable insights from this research.
查看更多>>摘要：The concept of fashion has been coupled with technology, where technology has become the protagonist. The transparency between an organization and a customer works as a catalyst, and the customer has taken a more mainstream role. With blockchain technology, companies can reconnect with customers and customers can track the journey of a product from its raw materials to the finished goods. The primary focus of the study is on services and data collected from the following sectors, namely fashion, apparel, and online platforms. The author's main goals are (1) to illustrate an overview of how big data is transforming the service industry, especially the fashion and design sector, and (2) to present various mechanisms adopted in the service industry. The study aims to investigate a model that fits through EXT-TAM and uses additional attributes of blockchain technology with a special reference to fashion apparel. The findings of this study depict a model, where PEOU, PU, and attitude are the major constructs and present a win-win scenario for both the customer and the organization.
查看更多>>摘要：Consumers get innumerable product options, making it crucial to study their selection among brands vs. new brands. The study explores how in a post-COVID world, the online purchase behavior of Generation Z female consumers is impacted for new-brand beauty products. Using qualitative methods, the authors explored the online purchase behavior of Generation Z females for the purchase of beauty products in emerging economies and how blockchain technology (BCT) can play a crucial role in influencing consumer decision-making. Five focus group discussions were conducted. The study's findings reveal four key themes-"It's too hard to be an innovator," "Online stigma," "New brand reservations," and "BCT and new brands purchase decisions." The authors portray that Generation Z consumers don't feel competent enough to buy new brands online without extrinsic motivation. They do not entirely trust the information marketers provide them in the current form. They are expected to buy new brands online if the authenticity of the complete product details can be verified using blockchain mechanisms.
查看更多>>摘要：In the e-commerce area, navigation cues play an important role that guides consumers while they are browsing products in online stores. Best-seller lists and product categories are typically used as navigation cues. With the rapid growth of smartphone penetration around the world, the role of navigation cues has become more critical to consumers who enjoy buying products and applications via mobile application stores. The purpose of this study is to investigate the relationships among navigation cues, attitudes, and involvement of users in mobile stores based on the elaboration likelihood model. A laboratory experiment was conducted, and the experiment results indicate that consumers with high involvement have better attitudes toward the product categories approach compared to the best-seller list approach. The fits of navigation cues and mobile consumer characteristics may contribute to the mobile application store design strategy.
查看更多>>摘要：The present study examines the extent to which structural assurance mechanisms and economic benefits of online shopping are used by online shoppers as cues to infer the relational benefits of confidence and special treatment, respectively. The study further posits that these relational benefits foster relationship quality outcomes for online retailers. The study's findings-based on survey data obtained from 580 online shoppers-suggest that the online retailing structural assurance mechanisms and the selected economic benefits online shopping positively predict online shoppers' special treatment benefits and confidence benefits. The results also show that special treatment benefits and confidence benefits positively predict relationship quality outcomes. The findings also show how the relational benefits serve as mediating mechanisms through which the online retailing structural assurance features and customisation and functional convenience affect the relationship quality outcomes.
Bohler, JeffreyDrake, John R.Paul, Ravi R.Kisling, Eric L....
158-173页
查看更多>>摘要：The usage of social networking sites requires continuous trusting actions through the sharing of personal information. According to social cognitive theory, such behavior and resulting experiences should have an impact on the beliefs that led to the behavior. In this study, the authors explore how usage of social networking sites impacts the disposition to trust. A model of how this process takes place is developed. The results of a survey suggest that increasing usage of social networking sites increases disposition to trust, mediated by optimism, innovativeness, and trust in the social networking site. Implications of these findings are discussed.
Changchit, ChuleepornCutshall, RobertChangchit, Charles
174-192页
查看更多>>摘要：Cloud computing is recognized as an important area for information technology (IT) innovation and investment. Many companies are rapidly reorienting their overall IT strategies to include cloud computing. Cloud computing reduces the cost of IT since there is no installing, maintaining, or updating software as well as the elimination of IT emergencies or working after hours. Despite the potential for positive change, there are still other factors to consider before cloud computing can be accepted entirely by the individual, large business, or academic group. Therefore, the main objective of this study is to examine how individuals perceive cloud computing. The study findings reveal several factors which play an important role in their decision whether to adopt cloud computing technology. This study will contribute to the literature by proposing and empirically testing factors that impact the intention to adopt cloud computing.
查看更多>>摘要：This article considers e-commerce platforms with and without promotion, builds biform game models consisting of one and two supplier platforms, and calculates the profit distribution of the three parties using the Shapley value method. The optimal strategies of the three parties are discussed, including which platform the supplier will choose to cooperate with and which logistics service strategy to choose. In addition, how platforms make their commission rates to attract suppliers and which promotion strategy to choose are also studied. The results show that regardless of whether the platform promotes sales or not, in the case of charging consumers for the shipping fee when the standard shipping fee of unit product is low, the supplier will choose to cooperate with the platform without self-built logistics and use the third-party logistics to deliver products. When the standard shipping fee is high, the supplier will choose to cooperate with the platform with self-built logistics. But in the case of free shipping for consumers, the conclusion is just the opposite.
NETL
NSTL
Igi Global