Realistic Dilemmas,Values,and Paths to Implementation for Publicizing the Qiang's Traditional Sports Culture in the New Era
As far as the Qiang's traditional sports culture dissemination is concerned,current dilemmas in publicity like single media,deficient effectiveness and poor results are prevailing.In the new era,for the Qiang's traditional culture to be intactly inherited and introduced to the outside world,its publicity needs to be information-oriented.Uninterrupted updating transmission modes,expanding spreading channels,strengthening cross-field cooperation,tapping into modern sci-technologies,making the Qiang's traditional culture known to the public,promoting inte-grated culture and tourism,and encouraging communities'engagement in its inheritance are measures to further ex-tend its reach and appeal.
the Qiangsports culturedilemma of publicitypath to transmission
万方数据
维普
