Strategic Research of National Cultural Innovation and Dissemination of Aba Prefecture-based'Zang-Qiang-Yi Corridor'in the Context of Integrated Media
Centering around national cultural innovation and dissemination of Aba Prefecture-based'Zang-Qiang-Yi Corridor'in the context of integrated media,this paper has analyzed the investigation data collected from the inte-grated media centers and culture and physical education and tourism bureaus of 1 county-level city and 12 counties;probed into the existent conditions and challenges facing integrated media in national culture communications by combining with the questionnaire-based investigated results.Results have showcased that integrated media applica-tion in Aba is confronted with challenges like insufficient customers,inadequate communication results and privative innovation-driven works,Aba abounds in national cultural resources though.Customers focus their preference on traditional music and dance,handicrafts making and exhibits,historical stories and legends.Intangible cultural her-itage's conservation and inheritance serves as a major access to intensifying Aba's national culture's influence.It is hence concluded that skills like a simplified communication of the all-points of Aba territory,prioritized innova-tion,sci-technologies-navigated routes of intangible cultural heritage sites are used by integrating all resources avail-able and innovative modes of communication to effectively extend the reach and appeal of Aba's national culture.
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