Comparative Study of Two Types of Return Modes in Dual-channel Supply Chain
This paper studies two types of return modes of dual-channel supply chain:traditional channel return (consumers return products through purchase channels)and door-to-door return mode (offline channels with door-to-door return and online return with compensating consumers).By characterizing the factors such as cross revenue (the revenue from retailers'extra purchase behavior when consumers implement return of products),this paper constructs a dual-channel decision-making model under two kinds of return modes and implements a comparative study.It is found that appropriate cross revenue and return service fee are the conditions for the implementation of the two types of return models;Under the traditional return mode,the cross benefits generated by offline return can make up for the losses brought by the return service to the dual-channel retailer;Under the door-to-door return mode,reasona-ble cross revenue is still an important factor to ensure the total profit of dual-channel retailer.Numerical study shows that consumers'awareness of online channel products will not affect the comparison results of total profits under the two return modes;Only when the cross revenue is large and the return service fee is small,the total profit of the door-to-door return mode is better.
万方数据
维普
