Logistics Platform Blockchain Value-added Service Investment and Pricing Strategies Considering User Preferences
Blockchain value-added services have become an important means to improve the digital trans-formation of logistics platforms.Considering that bilateral users of the platform have different significant preferences for blockchain value-added service quality and price,they are divided into two types:block-chain value-added service quality sensitive and price sensitive.This paper studies the investment and pri-cing strategy of logistics platform blockchain value-added services under different types of significant preferences between car owners and cargo owners.Studies show that when bilateral users are asymmetri-cal sensitive,the logistics platform is sensitive to the price of the cargo owners'blockchain value-added service,the car owners'blockchain value-added service quality is sensitive to the situation of higher pri-cing and profit,and the cargo owners'blockchain value-added service quality is sensitive to the situation that the car owners'blockchain value-added service price is sensitive to the situation of higher invest-ment amount of blockchain value-added service quality.When bilateral users are symmetric sensitive,the logistics platform will have higher pricing and investment in blockchain value-added service quality if both bilateral users are sensitive to blockchain value-added service quality,and higher profits if both bi-lateral users are sensitive to blockchain value-added service price.