Countermeasure analysis of county rural tourism development based on PEST-SWOT method
The rural tourism of Qingyang County in Chizhou,Anhui Province as an example was taken,and the PEST-SWOT method was used to discuss the industrial support,economic,social and technological factors affecting the development of rural tourism at county level,and the strengths,weakness,opportunities and threats were analyzed based on these factors.In terms of industrial support,the support to the rural tourism industry was increased.In terms of economy,the level of economic development of the county has increased year by year,which provides a strong material basis for rural tourism.In terms of society,the county has rich folk culture and natural landscape,which is attractive to tourists.In terms of science and technology,the application of new technologies will improve the service quality and tourist experience of county rural tourism.County rural tourism development can realize the sustainable development of county rural tourism by making full use of the advantages of industrial support,economic development and local culture,overcoming the disadvantages in infrastructure、service level,etc.seizing market opportunities,coping with threats such as competition and environment,and formulating scientific development countermeasures.
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