Investigation on the influencing factors of urban elderly's willingness for rural retirement relocation
Exploring the influencing factors of urban elderly's willingness for rural retirement relocation is helpful to explore the development path of rural living for the elderly from the perspective of health care function construction.Based on the survey data of urban elderly tourists in some rural areas of Qionghai City,Hainan Province,the theory of planned behavior and the binary Logit model were used to explore the influencing factors of urban elderly's willingness for rural retirement relocation.The results showed that educational background(β=0.15,P<0.05)had positive effect on the elderly's willingness for rural retirement relocation.The driving forces of the three dimensions,namely,behavioral attitude(BA),subjective norm(SN)and perceived behavior control(PBC),positively affected the elderly's willingness for rural retirement relocation,and the driving force effect of the three dimensions was ranked as BA>PBC>SN.The interaction terms of BA and SN play a significant positive role,and the regulating effect is established.Aiming at the factors that affect the willingness of urban elderly's willingness for rural retirement relocation,this paper puts forward the development path of rural retirement relocation from three aspects,top-level design,living place,and elderly group.
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