Cold Thoughts on the Trend of Internet Celebrity Sports Consumption in the"Generation Z"Circle
The popularity of internet celebrity sports consumption in the"Z generation"circle has also caused some problems.By using literature review and logical analysis methods,this paper analyzes the problems in the consumption of internet celebrity sports,namely:loss of subjects in landscape society,conspicuous consumption under irrational consumption,and lagging management of sports consumption market under insufficient supervision;Analyze the external reasons for the participation of Generation Z in internet celebrity sports consumption,including identity recognition,technological iteration,marketing stimulation,and consumption shift.Further analyze the internal reasons for the participation of Generation Z in internet celebrity sports consumption,including cognitive differences,identity construction,social maintenance,and aesthetic emphasis;Propose relief strategies for the problems in internet celebrity sports consumption from four dimensions:market regulation,marketing reporting,consumer education,and"Generation Z"consumer individuals.
Internet celebrity movementInternet celebrity sports consumption"Generation Z"
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