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大型公共体育场馆运营现状与对策研究——以乌鲁木齐市为例

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采用文献资料、问卷与实地调查、数理统计、逻辑分析法对乌鲁木齐市具有代表性的6所大型公共体育场馆进行分析研究,提出对策:保障大型公共体育场馆社会公益性,强化政策与资金扶持;准确定位体育服务类型,所有权与经营权分离,采取市场化、专业化运营管理机制,借助设备设施、地缘等优势,延伸服务建成以场馆为中心,辐射形成体育、文化、饮食、商品销售为一体的体商经济生态圈;建设现代化、网络化、智能化服务管理平台.
Research on the Current Situation and Countermeasures of Large Public Sports Stadium Operation——Taking Urumqi City as an Example
Using literature review,questionnaire and field investigation,mathematical statistics,and logical analysis methods,this study analyzes and studies six representative large-scale public sports venues in Urumqi City,and proposes countermeasures:ensuring the social welfare of large-scale public sports venues,strengthening policy and financial support;Accurately positioning the types of sports services,separating ownership and management rights,adopting market-oriented and professional operation and management mechanisms,leveraging equipment and facilities,geographical advantages,and extending services to build a sports and commercial economic ecosystem centered on venues,radiating to form sports,culture,food,and commodity sales as one;Build a modem,networked,and intelligent service management platform.

Urumqi citylarge public sports venuescurrent operation statuscountermeasuresresearch

姜伟伟、赵立新

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乌鲁木齐职业大学体育系,新疆乌鲁木齐 830000

乌鲁木齐市 大型公共体育场馆 运营现状 对策 研究

乌鲁木齐职业大学横向课题

20210007

2024

安徽体育科技
安徽体育运动职业技术学院 安徽省体育科学学会

安徽体育科技

影响因子:0.351
ISSN:1008-7761
年,卷(期):2024.45(1)
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