Research on the Current Situation and Countermeasures of Large Public Sports Stadium Operation——Taking Urumqi City as an Example
Using literature review,questionnaire and field investigation,mathematical statistics,and logical analysis methods,this study analyzes and studies six representative large-scale public sports venues in Urumqi City,and proposes countermeasures:ensuring the social welfare of large-scale public sports venues,strengthening policy and financial support;Accurately positioning the types of sports services,separating ownership and management rights,adopting market-oriented and professional operation and management mechanisms,leveraging equipment and facilities,geographical advantages,and extending services to build a sports and commercial economic ecosystem centered on venues,radiating to form sports,culture,food,and commodity sales as one;Build a modem,networked,and intelligent service management platform.
Urumqi citylarge public sports venuescurrent operation statuscountermeasuresresearch