A Study on the Factors Influencing Sports Consumption of Female College Students——Based on a Survey of Four Universities in Yantai City
In order to explore the main factors affecting the sports consumption of female college students,factor analysis and mathematical statistics were used to investigate and analyze the sports consumption status of female college students in four universities in Yantai City.Result:Among the three main factors of individual differences,external environment,and teaching activities,the factors that have the greatest impact are:consumption ability and consumption habits;The price and quality of sports products,the condition of sports facilities and sports venues,and the cultural atmosphere of family sports;The pressure of academic life and the cultivation of students'awareness and values of sports consumption by schools.Conclusion:Increase publicity efforts;Improve product quality;Reform the curriculum system;Promote school enterprise cooperation.
sports consumptionfemale college studentsfactor analysisKAP
NETL
NSTL
万方数据
