The Realistic Constraints and Solutions to the Integration of Bashu Sports Intangible Cultural Heritage and Tourism Industry
It is an inevitable requirement for the development of culture and tourism in the new era to promote the deep integration of culture and tourism by shaping tourism with culture and highlighting culture with tourism.This article uses research methods such as literature review,data analysis,and case studies to explore the integration and development of traditional sports and tourism in Bashu's intangible cultural heritage.The research results show that there are practical constraints in the integration of traditional sports projects of Bashu intangible cultural heritage with the tourism industry,such as lagging collaborative development,insufficient resource exploration,solidified models,and frequent barriers.Therefore,the deep integration and development of"sports+tourism"requires in-depth exploration from multiple aspects such as system,talent,brand,and collaborative development,forming an integrated model.
Sichuan-Chongqing economic circleintangible cultural heritage sportssports+tourismintegration developmentrealistic constraints
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