This article delves into how anchors,products,marketing and pricing,platform supply chain logis-tics,and after-sales affect consumer purchasing intentions in e-commerce live streaming.The aim is to provide strat-egies and suggestions for e-commerce live streaming platforms and merchants to enhance consumer purchasing in-tentions and increase sales on live streaming platforms.
Live e-commercelive contextlive platformpurchase intention
维普
万方数据
