Based on an analysis of the dissemination data on mainstream short video platforms,the current status of Huangmei Opera short videos is described from the perspectives of overall trends,content characteristics,and disseminators.Issues are revealed in the dissemination of Huangmei Opera short videos,such as low quality,serious homogenization,and inadequate online and offline integration.Finally,by delving into the characteristics of Huangmei Opera,countermeasures are provided for enhancing cultural connotations,promoting content innovation,and establishing a multi-party collaborative development communication mechanism to address the issues in the dissemination of Huangmei Opera short videos.
Huangmei Operashort videodissemination current situationissuescountermeasures
NETL
NSTL
万方数据
