摘要
基于网络主流短视频平台传播数据的考察分析,文章从整体态势、内容特点、传播主体等角度描述黄梅戏短视频传播现状,揭示黄梅戏短视频传播存在的内容质量不高、同质化严重、线上线下联动不足等问题,最后深入结合黄梅戏特点,从提升文化内涵、做好内容创新、建立多主体协同发展的传播机制等方面,提出黄梅戏短视频传播对策.
Abstract
Based on an analysis of the dissemination data on mainstream short video platforms,the current status of Huangmei Opera short videos is described from the perspectives of overall trends,content characteristics,and disseminators.Issues are revealed in the dissemination of Huangmei Opera short videos,such as low quality,serious homogenization,and inadequate online and offline integration.Finally,by delving into the characteristics of Huangmei Opera,countermeasures are provided for enhancing cultural connotations,promoting content innovation,and establishing a multi-party collaborative development communication mechanism to address the issues in the dissemination of Huangmei Opera short videos.
基金项目
2023年度安徽省高等学校科学研究项目(哲学社会科学)(2023AH052711)
2023年度安徽省高等学校科学研究项目(哲学社会科学)(2023AH052710)
NETL
NSTL
万方数据