In order to further understand the development of the star hotel industry in Hefei after the COVID-19 epidemic,this paper adopts SCP analysis method.Firstly,CR4 indicators of three-star,four-star and five-star hotels in Hefei are calculated respectively,and it is concluded that the three-star and four-star hotels in Hefei belong to the middle(bottom)concentrated oligopoly structure,while the five-star hotels be-long to the middle(top)concentrated oligopoly structure.Secondly,the study found that different star hotels in Hefei present certain differences in culture,marketing channels and product performance.In addition,the entry barriers of three-star and four-star hotels in Hefei are relatively low compared with five-star hotels,but the exit barriers of star-rated hotels are relatively high.Finally,the article proposes to strengthen the market supervision and management,guide and standardize the overall structure of Hefei star hotel industry;Attach importance to personnel training;Promote brand building and cultural innovation,in order to promote the sustainable and healthy development of Hefei star hotel industry in the post-epidemic era.
维普
万方数据
