Analysis of the Market Structure of Hefei Star Hotel Industry from the SCP Perspective
In order to further understand the development of the star hotel industry in Hefei after the COVID-19 epidemic,this paper adopts SCP analysis method.Firstly,CR4 indicators of three-star,four-star and five-star hotels in Hefei are calculated respectively,and it is concluded that the three-star and four-star hotels in Hefei belong to the middle(bottom)concentrated oligopoly structure,while the five-star hotels be-long to the middle(top)concentrated oligopoly structure.Secondly,the study found that different star hotels in Hefei present certain differences in culture,marketing channels and product performance.In addition,the entry barriers of three-star and four-star hotels in Hefei are relatively low compared with five-star hotels,but the exit barriers of star-rated hotels are relatively high.Finally,the article proposes to strengthen the market supervision and management,guide and standardize the overall structure of Hefei star hotel industry;Attach importance to personnel training;Promote brand building and cultural innovation,in order to promote the sustainable and healthy development of Hefei star hotel industry in the post-epidemic era.
万方数据
维普
