As the comprehensive impact of tourism on the national economy becomes increasingly prominent,studying the charac-teristics of different segmented markets and promoting the prosperity of tourism economy has become an important topic for tourism destinations and academia.This paper explores the spatial source structure and characteristics of tourists in the Henan self-driv-ing tourism market through digital footprints.This study found that the distribution of self-driving tourists in Henan scenic spots is extensive,with the largest proportion of tourists coming from this province and Beijing.The attraction of high-quality scenic spots is strong.The marketing factors such as quality of scenic spot,consumption ability,and promotion intensity have significant effect on tourists'willingness and behavior.
关键词
数字足迹/自驾游/客源空间结构/数据采集/营销因素
Key words
digital footprint/self-driving tour/spatial structure of tourist sources/data acquisition/marketing factors
维普
万方数据