Analysis of Tourist Sources Spatial Structure of Henan Self-driving Tour Market Based on Digital Footprint
As the comprehensive impact of tourism on the national economy becomes increasingly prominent,studying the charac-teristics of different segmented markets and promoting the prosperity of tourism economy has become an important topic for tourism destinations and academia.This paper explores the spatial source structure and characteristics of tourists in the Henan self-driv-ing tourism market through digital footprints.This study found that the distribution of self-driving tourists in Henan scenic spots is extensive,with the largest proportion of tourists coming from this province and Beijing.The attraction of high-quality scenic spots is strong.The marketing factors such as quality of scenic spot,consumption ability,and promotion intensity have significant effect on tourists'willingness and behavior.
digital footprintself-driving tourspatial structure of tourist sourcesdata acquisitionmarketing factors
万方数据
维普
