Technology Empowerment,Emotional Labor and Consumption Alienation——Research on the Construction Logic,Realistic Dilemma and Governance of Virtual Idol
Under the dual role of "technology-capital" logic,the virtual idol fan groups who have obtained"technological empowerment"are still trapped by the code logic controlled by capital,and constantly enrich the aesthetic illusion created by"simulation fetishism"through large-scale and high-quality emotional labor, which intensifies the desire and impulse to objectify and commercialize individuals,causing a series of social problems and psychological effects. This paper analyzes the core elements of virtual idol construction,the deep logic of fan culture practice,as well as the ethical dilemmas and practical problems under the appearance of prosperity,and puts forward governance strategies to purify the industry ecology and optimize the public ' s media experience and aesthetic mode from three aspects:cultural guidance,supervision mechanism and indus-try self-discipline.
Virtual idolConstruction logicRealistic dilemmaGovernance research
NETL
NSTL
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