On the City Image Dissemination Strategy via Gourmet Food Short Videos under the Context of SIPS Mode
In the era of smart media,short videos provide a new perspective and practice for the public to ac-tively participate in the construction and dissemination of city images. Because of its unique charm, gourmet food has become a special symbol of Chinese traditional culture and an important carrier of city image dissemi-nation . On the basis of analyzing the significance of city image dissemination via gourmet food short videos well as exploring the confronting challenges,this paper proposes optimizing the city image dissemination strategy via gourmet food short videos within the four stages of Sympathizing,Identifying,Participating,Sharing,combining with the SIPS model.
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