Strategy Research on Public Opinion Guidance of County-level Media Centers in Dealing with Sudden Social Events
The county-level media center,as the"nerve endings"in China's"four-level"media landscape,serves as the"last mile"of news dissemination.With its advantages of being close to the grassroots and the masses,it is a significant basis for the party's news and public opinion work.Sudden social events,due to their unique characteristics of shocking,timely,negative,social,and unpredictable,have a significant impact on vari-ous social fields after their occurrence.Therefore,it is particularly necessary to conduct public opinion guid-ance during this period.In order to disseminate the voice of the party and the government to the grassroots peo-ple in a timely manner and ensure that the people's voices can be uploaded promptly during sudden social e-vents,county-level media centers must keep up with the changes of the times and technology,innovate content production methods,focus on thinking transformation,strengthen interaction between transmitters and receivers,and effectively enhance the degree of recognition,trust,and popularity among the masses.Only by doing so can they continuously enhance their dissemination power,influence,and credibility,and ultimately form a powerful guiding force in the broadest county-level public opinion field in China.
County-level media centerSudden social eventsPublic opinion guidance
万方数据
维普
