By analyzing the current situation of college sports resources,it indicated that the effective utili-zation of college sports resources plays a crucial role in the development of new rural sports culture,the potential and challenges of resource sharing are identified,and strategies and measures to promote the de-velopment of rural sports culture were proposed in this paper.It emphasized the establishment of a cooper-ative mechanism between colleges and rural sports culture,and the enhancement of resource integration,quality,and efficiency of rural sports cultural services through scientific planning and management.