Objective:To test the reliability and validity of the Chinese version of consumer susceptibility to interpersonal influence (CSⅡ) scale.Methods:A total of 1068 college students were recruited in the study.Sample 1 including 608 college students was tested for item analysis and exploratory factor analysis,and 160 students of them were retested for test-retest reliability with 2 weeks interval.Sample 2 including 460 college students was tested for confirmatory factor analysis and measurement across gender.Reliability was analyzed in the total sample (n=1068) .The criterion validity was tested with the self-esteem scale (SES) and the youth materialism scale (YMS) by choosing 485 college students form sample 1 and sample 2.Results:Two factors were produced in the exploratory factor analysis,including normative and informational,accounting for 59.78％ of the total variance.Confirmatory factor analysis showed nice goodness of fit indices for CSⅡ(x2/df=2.604,GFI=0.954,RMSEA=0.059,CFI=0.970).The total scores of CSⅡ were negatively correlated with the total scores of SES (r=-0.731,P<0.01),and the total scores of CSⅡ were positively with the total scores of YMS (r=0.723,P<0.01).Reliability analysis showed that Cronbach's α coefficients of CSⅡ and two dimensions ranged from 0.83 to 0.89,and ICC for test-retest reliability ranged from 0.73 to 0.78.Conclusions:The Chinese version of CSⅡ has good validity and reliability,which can be used as an effective instrument to assess the susceptibility to interpersonal influence in college student consumers.
关键词
消费者人际影响易感性/量表/大学生/效度/信度
Key words
consumer susceptibility to interpersonal influence/scale/college student/reliability/validity
维普
万方数据