This paper analyzes the current situation of regional public brand construction of agricultural products in Baoding City,analyzes the existing problems,elaborates on the four typical models of government-led promotion,industrial integration and development,science and technology-led innovation,and market-oriented marketing,and compares their characteristics and results.Based on this,it is proposed to strengthen supervision and consolidate the brand foundation;promote industrial integration and innovation,and extend the industrial chain;stimulate the vitality of enterprise participation;optimize the marketing system and enhance the brand market influence,so as to promote the healthy development of the regional public brand of agricultural products in Baoding City and provide reference for other regions.
关键词
保定/农产品/区域公用品牌
Key words
Baoding City/agricultural products/regional public brand
维普
万方数据