基于消费者偏好的纯马油市场现状调查分析
Cover consumer preference pure horse oil market unbridled analysis
李晓艳 1汪晶晶1
作者信息
- 1. 新疆农业大学经济管理学院,乌鲁木齐 830052
- 折叠
摘要
随着经济的发展,我国人均收入逐步提高,人们对物质和文化生活的需求也越来越高.就化妆品而言,人们对它的需求逐渐趋于个性化与多样化,有越来越多的消费者开始注重自己的消费意愿.马油作为一种天然抗氧化剂,在化妆品领域备受欢迎,被应用于各类美容产品.本文以纯马油化妆品为例,对其消费者的意愿、关注因素及偏好,包括功效与成分偏好、价格及品牌偏好、渠道和包装偏好等展开研究,以期供销对接,扩大销售.
Abstract
With the development of the economy,China's per capita income has gradually increased,and people's demand for material and cultural life has become higher and higher.As far as cosmetics are concerned,people's demand for cosmetics is gradually becoming personalized and diversified.More and more consumers are paying attention to their willingness to consume.As a natural antioxidant,horse oil is very popular in the field of cosmetics and is used in various beauty products.This article takes pure horse oil cosmetics as an example to study their consumers'wishes,concerns and preferences(including efficacy and ingredient preferences,price and brand preferences,channel and packaging preferences).
关键词
消费者偏好/纯马油/现状调查Key words
Consumer Preferences/Pure Horse Oil/Status Survey引用本文复制引用
出版年
2023
NETL
NSTL
维普
万方数据