Research on Brand Building Strategy of Cross border E-commerce of Agricultural Products under the Background of Rural Revitalization——Taking Hubei Zigui Navel Orange as an Example
Strengthening the brand building of cross-border e-commerce of agricultural products is an effective way to accelerate the construction of agricultural and rural modernization,and is an inevitable requirement to comprehen-sively promote the rural revitalization strategy.This paper takes Zigui navel orange as an example and uses the SWOT analysis method to put forward targeted suggestions on its brand construction.The purpose is to promote the brand construction of Zigui navel orange cross-border e-commerce,and to help the realization of rural revitalization in China by developing emerging business forms such as cross-border e-commerce of agricultural products.
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