China is moving from a brand big country to a brand power country.How to achieve high-quality development of brand internationalization combined with"the Belt and Road"development strategy has become a major task to promote high-quality economic development.In order to stand out in the competition of economic globalization,it is necessary to deeply grasp the rich connotations of high-quality development of brand internationalization and follow the path of high-quality development of Chinese style brand internationalization.To the challenges of the internationalization of Chinese brands,such as low international influence,cheap image,insufficient cultural connotation and innovation ability,the practice path of"the Belt and Road"leading the high-quality development of Chinese brand internationalization was proposed.
关键词
"一带一路"/品牌国际化/高质量发展
Key words
The Belt and Road/Brand Internationalization/High-Quality Development
万方数据