A Study on the Perception of Industrial Heritage Tourism Tourists Based on Network Evaluation——Taking Beijing 798 Art District as an example
岳晓燕 1林芝玲 1方正2
扫码查看
点击上方二维码区域，可以放大扫码查看
作者信息
1. 北京联合大学旅游学院,北京 100101
2. 山东省诸城市高新片区党委,山东诸城 262200
折叠
摘要
工业遗产旅游作为对工业遗产保护利用的重要模式备受国家的重视.为给工业遗产地的再开发利用提供参考和借鉴,通过网络评价和实际调研,利用ROST CM 6对北京798艺术区工业遗产旅游地游客感知的词频、语义网络和情感进行深入分析,针对游客感知问题,从质量管理、艺术定位和文化记忆的视角提出旅游地形象优化提升的对策建议.
Abstract
Industrial heritage tourism,as an important model for the protection and utilization of industrial heritage,has received great attention from the country.In order to provide reference and reference for the redevelopment and utilization of industrial heritage sites,the paper uses network evaluation,actual research and ROST CM 6 to conduct in-depth analysis on the word frequency,semantic network and emotion,which are perceived by tourists in the industrial heritage tourism sites of Beijing 798 Art District.Based on these foundations,the paper proposes countermeasures and suggestions for optimizing and enhancing the image of tourist destinations from the perspective of artistic positioning and cultural memory.
关键词
网络评价/工业遗产旅游/798艺术区/游客感知
Key words
networkevaluation/industrial heritagetourism/798 Art District/tourist
万方数据