Research on the Innovation Mechanism of Fujian Province's Cultural and Tourism Industry——From the perspective of social media
According to the development demand and current development status of cultural tourism industry in Fujian Province,it is clear that continuous improvement and innovation are needed to build Fujian province into a province with high grade history and culture and a province of all-region ecological tourism.Based on various literatures from the perspectives of the concept of integrated development of culture and tourism,"Internet +"smart tourism and social media,the weaknesses of the research on cultural tourism industry were summarized and commented.Combined with the characteristics of Fujian Provincial cultural tourism industry and the entry point of"social media",This paper puts forward suggestions on the innovation mechan ism of Fujian provincial cultural tourism industry based on social media from the four aspects of government,scenic spots,cultural tourism industry enterprises and tourists respectively,which provides a direction for the establishment of the innovative development of Fujian provincial cultural tourism industry driven by culture and tourism.To accelerate the recovery and sustainable and healthy development of Fujian's cultural tourism,we will strive to build a Fujian cultural tourism brand of"Quanfu Tourism,with Quanfu".
social mediacultural and tourism integrationsmart tourisminnovation mechanismFujian Province
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