数字化转型视角下美的并购库卡企业绩效分析
Corporate performance analysis of Midea's acquisition of Germany Kuka from the perspective of digital transformation
韩正红 1侯振兴2
作者信息
- 1. 兰州财经大学 国际经济与贸易学院,兰州 730020
- 2. 兰州财经大学 信息工程学院,兰州 730020
- 折叠
摘要
新一代数字技术蓬勃发展,世界经济处于转型升级阶段,我国家电企业抓住数字化转型机遇纷纷开展海外并购活动,但一直以来并购成功率不高.选取成功开展海外并购活动的美的作为案例,通过EVA经济增加值与非财务指标对并购绩效进行分析,发现该并购具有正向效应.基于此,提出企业在并购过程中应实施的对策建议:与东道国沟通,积极推动并购进程;明确自身企业定位,合理选择并购目标;合理规划整合模式,充分发挥协同效应;分析并购潜在收益,拓宽企业发展视野.以期为其他家电企业开展海外并购活动提供参考借鉴.
Abstract
The new generation of digital technology is boomi-ng,and the world economy is in the stage of transformation and upgrading.Chinese household appliance enterprises have seized the opportunity of digital transformation to carry out overseas M&A activities,but the success rate of M&A has been low.Taking Midea,which has successfully carried out overseas M&A activities,as a case,the EVA economic added value and non-financial indicators are used to analyze the M&A performance,and it is found that the M&A has a positive effect.Based on this,three suggestions are put forward:enterprises should clearly position themselves in the process of merger and acquisition,and reasonably choose the target of merger and acquisition;Scientific planning of integration mode,give full play to the synergistic effect;Analyze the potential benefits of merger and acquisition to broaden the horizons of enterprise development.In order to provide reference for Chinese household appliance enterprises to carry out overseas M&A activities.
关键词
数字化转型/并购绩效/EVAKey words
Digitaltransformation/Mergers and acquisitions per-formance/EVA引用本文复制引用
基金项目
甘肃省基础研究计划—软科学专项(22JR4ZA070)
甘肃省大学生创业训练项目(1074120230215)
出版年
2024
NETL
NSTL
万方数据