In recent years,global digital trade has flourished,and cross-border e-commerce has provided new directions for the transformation and upgrading of China's foreign trade enterprises. As the core area of the"Silk Road Economic Belt",Xinjiang has a strong momentum of foreign trade development. Based on the current situation of Xinjiang's digital economy and foreign trade development,this paper analyzes the reasons for the Digital transformation of Xinjiang's foreign trade enterprises. By sorting out the Digital transformation paths of COFCO Tunhe tomato business in the whole industrial chain,this paper summarizes the alternative paths of Digital transformation of Xinjiang's foreign trade enterprises,and then analyzes the current difficulties faced by Xinjiang's foreign trade enterprises in Digital transformation. It proposes to improve the construction of digital supporting infrastructure,improve the funding guarantee mechanism Suggestions for cultivating professional talents in new forms and models of foreign trade.
维普
万方数据