Industrial tourism is an emerging model in the tourism industry. Its rise not only enriches the content of tourism products but also brings economic and social benefits to businesses and governments. As industrial tourism faces challenges from the traditional tourism sector,it also presents new opportunities for historical development. Therefore,enhancing awareness of industrial tourism marketing and building strategies to improve the tourism experience are urgent issues in the industry. This article focuses on improving tourists' first impressions,designing tourism activities,establishing key experiential points,enhancing service quality,and integrating corporate brand culture management and marketing timely. This ensures that the industrial tourism sector can better meet the needs of tourists,promote industrial upgrading,and achieve sustainable and healthy development.
关键词
工业旅游/营销策略/体验/SWOT分析/品牌建设
Key words
Industrial tourism/Marketing strategy/Experience/SWOT analysis/Brand building
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