Research on Brand Marketing Strategy of Shaxian Snacks under the Background of Internet+
As a traditional specialty food brand,Shaxian snacks have achieved certain results after years of development,but have encountered bottlenecks in the development process. In the context of Internet plus,Shaxian snacks actively use the Internet platform to carry out brand marketing to enhance brand competitiveness and promote the transformation and upgrading of the industry. Based on the brand marketing overview of Shaxian snacks under the background of Internet+,this paper conducts a questionnaire survey on the development of brand marketing,and proposes brand marketing countermeasures according to the problem,providing reference for the promotion of brand competitiveness of Shaxian snacks.
NETL
NSTL
万方数据
