摘要
"中华名果"赣南脐橙作为全国十一大优势农产品之一,是江西省唯一入围商务部、中欧地理标志协定谈判的地理标志产品,也是江西省主要出口农产品之一.但近年来,赣南脐橙呈现出口规模下降、出口数量小、出口种类形式单一、出口价格低和出口市场分布较为集中等问题.加工能力差、品种单一、安全品质不高、物流发展滞后、品牌意识薄弱、营销水平滞后等是影响赣南脐橙出口贸易的主要因素.为了促进赣南脐橙出口可持续发展,应提高加工水平和出口附加值,提升出口品质和优化品种结构,加强脐橙品牌管理和提高营销水平,以及完善基础设施并出台便利政策.
Abstract
As one of the eleven advantageous agricultural products in China,Gannan navel Orange is the only geographical indication product in Jiangxi Province that has been selected for the negotiation of the Sino-European Geographical Indication Agreement by the Ministry of Commerce and the General Administration of Quality Supervision,Inspection and Quarantine,and is also one of the main agricultural products exported in Jiangxi Province. However,in recent years,the export scale of Gannan navel orange has declined,the export quantity is small,the export type is single,the export price is low and the export market distribution is concentrated. The main factors affecting the export trade of Gannan navel orange are poor processing capacity,single variety,low safety quality,backward logistics development,weak brand awareness and lagging marketing level. In order to promote the sustainable development of Gannan navel orange export,it is necessary to continuously improve the processing level and export added value,improve the export quality and optimize the variety structure,strengthen the brand management of navel orange and improve the marketing level,and the government to improve the infrastructure and introduce convenient policies.
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