北方经贸2024,Issue(10) :50-54.

跨境电商对我国零售消费的影响

The impact of cross-border e-commerce on retail consumption in China

叶子颐 袁平
北方经贸2024,Issue(10) :50-54.

跨境电商对我国零售消费的影响

The impact of cross-border e-commerce on retail consumption in China

叶子颐 1袁平1
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作者信息

  • 1. 浙江万里学院,浙江宁波 315100
  • 折叠

摘要

B2C跨境电商进口已成为我国零售市场的重要组成部分.选取我国2015-2020年30个省份的面板数据,构建固定效应模型,实证研究B2C跨境电商进口发展水平对我国零售消费的影响.结果表明:B2C跨境电商进口发展水平的提高有利于推动我国零售消费的增长.

Abstract

B2C cross-border e-commerce imports have become an important part of China's retail market.Select the panel data of 30 provinces in China from 2015 to 2020,build a fixed effect model,and empirically study the influence of B2C cross-border e-commerce import development level on China's retail consumption.The results show that the development level of B2C cross-border e-commerce imports is conducive to promoting the growth of retail consumption in China.

关键词

跨境电商进口/零售消费/固定效应/地区差异

Key words

cross-border e-commerce import/Retail consum-ption/Fixed effect/Regional difference

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出版年

2024
北方经贸
黑龙江省经济委员会 黑龙江省经济管理干部学院

北方经贸

影响因子:0.24
ISSN:1005-913X
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