Evolutionary analysis of service innovation in logistics enterprises under the value co-creation
Based on the Evolutionary Game theory,this paper constructing the evolutionary game model of value co-creation in service innovation led by logistics enterprises and then analyzes the evolution process of their service innovation behavior.Using Python for numerical simulation and verify how the influence of relevant parameter,such as resource input level,customer participation level,and resource integration and absorption capacity on the evolutionary results.The main conclusions of this paper as follows:The main factors influencing the selection of service innovation strategies by agents are the cost and benefits of service innovation,and the evolutionary results are related to the initial willingness of logistics enterprises and customers.The increase in the subsidies provided by logistics enterprises for customer-driven service innovation and customer participation will promote the process of value co-creation.The increase in resource input level and resource integration and absorption capacity of both parties will lead to the breakdown of the value co-creatio n system.There exists an optimal profit distribution coefficient that leads to the stability of the value co-creation system between both parties.
Logistics EnterprisesService InnovationValue Co-creationEvolutionary Game
万方数据
维普
