摘要
本研究基于流通业数字化发展与消费转型协同机理,探讨了当前流通业数字化视域下消费结构优化和空间扩张的契机,分析了消费转型和空间扩张的阻碍因素,指出流通业数字化发展与消费促进提升的协同原则;并综合上述讨论,依据需求导向、消费者行为和数据运营思维,构建由孵化系统、创新支持系统、市场信息共享系统、政府管理协同系统、绩效评价系统等共同构成的流通业数字化发展与消费促进提升的协同工作机制;同时提出了保障该机制良性运转的措施.
Abstract
Based on the collaborative mechanism of digital development and consumption transformation in the circulation industry,this study explores the opportunities for optimizing consumption structure and spatial expansion under the current digitization of the circulation industry,analyzes the obstacles to consumption transformation and spatial expansion under the digitization of the circulation industry,points out the synergy principles of digital development and consumption promotion in the circulation industry.combining the above discussions,the research constructs A collaborative work mechanism for the digital development and consumption promotion of the circulation industry,consisting of incubation system,innovation support system,market information sharing system,government management collaboration system,and performance evaluation system,based on demand orientation,consumer behavior,and data operation thinking.suggestions also have been put forward to ensure the healthy operation of this mechanism.
维普
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