as a by-product in the era of digital economy,the popularity of private marketing continues to rise.However,in the process of testing private marketing,enterprises should also pay attention to the risk factors such as poor flow scale and low revenue transformation risk,especially beware of"speculative"and"flat push"marketing and the deviation of user value and brand positioning caused by"speculative"and"flat push"marketing.We should strive to advocate the concept of thrift,green and rational consumption,strive to build a pattern of mutual integration and interoperability between public and private domains,and interaction and integration offline and offline,so as to realize the flexible management of the"private domain+"new ecology.
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