Analysis on Marketing Strategy of"Agricultural Products+Live Broadcast"under Rural Revitalization
As a product of the combination of economy and science and technology in the new era,e-commerce live broadcasting has become a powerful assistant to promote the development of rural economy,and plays a key role in the rural revitalization strategy.Through analysis,it is found that the current live marketing of agricultural products e-commerce is developing in the direction of type diversification,category diversification,and subject nationalization.However,there are still many problems in professional talent,brand building,service quality,management system and market positioning.This paper makes an in-depth analysis of these problems,and puts forward optimization schemes such as optimizing the talent training mechanism,improving the live broadcast service system,promoting the brand construction of agricultural products,and clarifying the direction of the agricultural products market,in order to promote the healthy development of the live broadcast of agricultural products e-commerce and accelerate the implementation of the rural revitalization strategy.
Rural RevitalizationAgricultural ProductsE-commerce Live BroadcastMarketing Strategy
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