Research on Supply Chain Collaboration Mechanism Enabled by Platform Ecosystem——Hengsheng Group as an example
As an effective carrier of resource integration,platform ecosystem can enhance the absorption of upstream and downstream resources in the supply chain and provide a material basis for supply chain collaboration.Based on the Grounded Theory,this paper explores the mechanism of how platform ecosystem enables supply chain collaboration through a single case study of Hengsheng Group.The findings are as follows:firstly,the construction of enterprise platform ecosystem lays the foundation and conditions for supply chain collaboration;secondly,through collection and marketing,intelligent scheduling,data sharing,industry-university-research integration,and supply chain finance,the platform ecosystem enables the collaboration of business flow,logistics,information flow,technology flow,and capital flow of the supply chain respectively;thirdly,"five-flow collaboration"effectively reduces supply chain transaction costs,improves supply chain operation efficiency,reduces supply chain bullwhip effect,improves supply chain innovation level,and optimizes supply chain capital flow,thereby achieving supply chain synergy.Therefore,it is suggested that enterprises can enhance their competitiveness by facilitating the cooperation of upstream and downstream partners in the supply chain to promote value co-creation by building a platform ecosystem.
platform ecosystemsupply chain collaborationHengsheng GroupGrounded Theory
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