Curriculum ideological and political construction is an indispensable part of business administration education and an important way to educate future enterprise managers with firm political stance,good moral cultivation and strong sense of social responsibility.In business administration education,curriculum ideological and political construction should,by adhering to the principles of combining ideological and professional qualities,typicality and enjoyment,and embeddedness and endogeneity,draw rich nourishment from theories of Marxism and adapting Marxism to the Chinese context and the needs of the times,from principles and policies of the Communist Party of China and Chinese Central Government,as well as from excellent traditional Chinese culture,history of Chinese revolution,construction and reform,and enterprises'practice of operation and management.Meanwhile,it is necessary to flexibly employ approaches such as lecture,case study,enterprise visiting and group presentation to effectively improve teaching effect.
关键词
课程思政建设/工商管理教育/教学内容/教学形式
Key words
curriculum ideological and political construction/business administration education/teaching content/teaching form
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