基于OBE理论的《新媒体运营》课程改革实践研究
Practical Research on the Curriculum Reform of<New Media Operation>Based on OBE Theory
严佩 1周宇1
作者信息
摘要
随着科技和网络的飞速发展,新媒体已逐渐成为当代信息传播和商业营销的重要渠道.本研究聚焦于《新媒体运营》课程的教学改革,旨在电子商务教育背景下整合理论与实践,并采用成果导向的教育模式提升教学质量.通过实施案例教学和项目教学法,学生能更深入地理解新媒体运营的复杂性,并将理论知识有效转化为实际技能.同时,以学习产出为导向的评估方法更全面地反映学生的综合能力,促进学生在新媒体运营领域的全面发展.
Abstract
With the rapid development of science and technology and network,new media has gradually become an important channel for cont emporary information dissemination and commercial marketing.This study focuses on the teaching reform of<New Media Operation>course,aiming at integrating theory and practice under the background of e-business education,and adopting the outcome-oriented education mode to improve the teaching quality.By imple-menting the case teaching and project teaching methods,students are able to gain a deeper understanding of the com-plexities of new media operations and effectively translate theoretical knowledge into practical skills.At the same time,the learning outcome-oriented assessment method more comprehensively reflects the comprehensive ability of students and promotes the all-round development of students in the field of new media operation.
关键词
新媒体运营/OBE理论/成果导向/教学改革Key words
new media operation/OBE theory/outcome-oriented/teaching reform引用本文复制引用
基金项目
西安交通工程学院校级教学改革项目(2023)()
出版年
2024
NETL
NSTL
万方数据