Practice Research on Teaching Innovation of New Media Marketing from the Perspective of New Quality Productivity
Higher quality workers are the primary factor and root for developing new quality productivity.Vocational colleges,as the main platform for producing high-quality technical and skilled talents,face new opportunities and challenges in talent cultivation.This paper elaborates on the significant role of digital technology in teaching new me-dia marketing courses at vocational colleges.Starting with learning situation data,it proposes specific practical meth-ods for effectively using digital technology to assist teaching in new media marketing,promoting reform and innova-tion in course teaching models to meet the demand for high-quality talents required by the development of new qual-ity productivity.
new quality productivitydigital technologynew media marketingcourse teaching
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