Higher quality workers are the primary factor and root for developing new quality productivity.Vocational colleges,as the main platform for producing high-quality technical and skilled talents,face new opportunities and challenges in talent cultivation.This paper elaborates on the significant role of digital technology in teaching new me-dia marketing courses at vocational colleges.Starting with learning situation data,it proposes specific practical meth-ods for effectively using digital technology to assist teaching in new media marketing,promoting reform and innova-tion in course teaching models to meet the demand for high-quality talents required by the development of new qual-ity productivity.
关键词
新质生产力/数字技术/新媒体营销/课程教学
Key words
new quality productivity/digital technology/new media marketing/course teaching
万方数据