Higher quality workers are the primary factor and root for developing new quality productivity.Vocational colleges,as the main platform for producing high-quality technical and skilled talents,face new opportunities and challenges in talent cultivation.This paper elaborates on the significant role of digital technology in teaching new me-dia marketing courses at vocational colleges.Starting with learning situation data,it proposes specific practical meth-ods for effectively using digital technology to assist teaching in new media marketing,promoting reform and innova-tion in course teaching models to meet the demand for high-quality talents required by the development of new qual-ity productivity.
new quality productivitydigital technologynew media marketingcourse teaching
万方数据
