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抖音电商直播间智能化推荐系统研究

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电商直播是现在非常流行的一种电子商务模式,从电商直播间购物也成大众购物的主要渠道之一。抖音电商直播间的智能化推荐系统主要包括四个关键要素:标签、权重、流量和指标,实现内容推荐和流量分发。文章还探讨该系统的优点、存在问题,并提出相应的对策。
Research on Intelligent Reco mmendation System for TikTok E-commerce Live Streaming Room
E-commerce live streaming is now a very popular form of e-commerce,and shopping in e-commerce live broadcast rooms has become one of the primary channels for consumer purchases.The intelligent recommendation system of TikTok's e-commerce live steaming room mainly comprises four key elements:labels,weights,traffic,and metrics,to achieve content recommendation and traffic distribution.This paper also explores the advantages and exist-ing issues of this system and proposes corresponding countermeasures.

TikToke-commerce live steaming roomrecommendation systemtraffic distribution

卢莉、何波

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广州工程技术职业学院 信息工程学院 广州 510075

抖音 电商直播间 推荐系统 流量分发

2025

办公自动化
中国仪器仪表学会

办公自动化

影响因子:0.026
ISSN:1007-001X
年,卷(期):2025.30(2)