The Sensory Revolution:The Cultivating Approach and Value Scrutiny of Contemporary Audio-Visual Culture
The technological affordance of streaming media is the most important driving force for shaping the audio-visual cultural ecology in the digital age.On the one hand,it promotes the great proliferation of audio-visual symbols,texts and projects in the contemporary media environment,and encourages the audio-visual turn of media culture.On the other hand,it endows audio-visual content with new meaning and value systems,bringing about a change in the tone of the entire audio-visual culture.Based on a perspective of technological affordance,this article explores streaming media as a common progress that has an impact on contemporary audio-visual culture.It argues that the technological affordances of streaming media will form personalized,systemized,and affective media experiences and cultivate a digital audio-visual culture of participation,experiencing,and interaction.Meanwhile,the academic legacies of industrial commercialization and reception mechanism are still showing their dynamics in the era of streaming media,which enlightens us to adopt an open-minded research strategy that respects empirical studies.The popularization of streaming media technology continues to promote the sensory turn of contemporary media ecology.The relationship between media and people in the future will be primarily defined by the sensory pleasure people get through audio-visual cultural experiences.The streaming audio-visual culture is just another symptom of the inward collapse of contemporary human information civilization,which requires us to examine it repeatedly with more reflective and critical thinking.
万方数据
维普
